In this post, I am going to show you how blogging can help an accountant or accounting firm generate more traffic to their site, get more clients, and increase their reputation.
Before we move on, this is just part 1 of a 19 part series. And I think it’s important for me to state a few things on the topic of marketing for accountants:
- None of these strategies are one-time-Hit. They require consistency, effort from your part and resources.
- You need to know your targeted audience ~ your ideal client exceptionally well.
- Most of these strategies will require trial and testing in order to find the secret ingredient that will get the ball rolling
- It would be a genius idea from you to get with a marketing consultant to create a marketing plan for your objectives before you jump into any marketing activities. I have seen so many accountants following YouTube guru and implementing their recommendations without any real tactic in place. Stay alert.
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Blogging is an effective lead generation strategy for accountants and accounting firms. When done right, it can lead to improved search engine rankings, higher website traffic, and more customers.
By regularly creating content relevant to the services you offer and targeting the keywords your potential clients are searching for, you can increase your visibility on Google’s first page, which is the key to lead generation.
You can also use blogging to establish yourself as an expert in your field. When potential customers see that you know what you’re talking about, they are more likely to trust your services and contact you for help. With a blog that covers topics related to accounting, bookkeeping, tax services, and that is regularly updated with new content, you can become the go-to resource in this field.
Blogging also allows you to create relationships with your target audience by engaging them in conversations and providing useful tips and resources. This can lead to more clients and lead conversions that are better quality.
When it comes to lead generation strategies for accountants and accounting firms, blogging is by far the cheapest option out there. A blog post can lead to increased visibility on Google’s first page, thus driving more traffic to your website.
Let’s say you are in the US and you are looking for tax service for your small business. So you type on google: “business tax strategies to save money”
This keyword bring up as first result a blog post from CMP website. The will get at least 80% of all traffic
And then, after reading the content and getting the info you need, you are presented with a CTA “Call To Action” which was the objective of the article.
The more blog posts like this you can do, the more traffic you’ll get to your website.
You’ll need to write content that the search engines find valuable, which means having a basic understanding of search engine optimization (SEO) or outsource to a marketing consultant Here.
Finally, blogging can help promote your services more effectively than traditional advertising. It can lead to increased website traffic and brand awareness, which can lead to more lead conversions and a larger customer base.
If you have any question regarding your status of your marketing funnel ~ your marketing strategies; request an Intelligent report on your business online presence by click signing up Here.